Transport & mobility, e-mobility in urban areas


Project name: E-MOBILITY WORKS – Integration of e-mobility in European municipalities and businesses, IEE project (duration 03/2014 – 08/2016).

Implementing city: Schladming in Styria, one of Austria’s main touristic regions in the Alps, with both intense summer and winter tourism

Who needs to act?

Touristic municipalities need to be aware of the latest trends and future developments in order to remain an attractive destination for customers (tourists) on the one hand and to stay a progressive and forward-thinking place for living for the inhabitants. E-mobility is therefore a development, major touristic destinations must not miss.

Local stakeholders thus need to enforce e-mobility in their close sphere of action to make a difference on local level. This accounts for municipal stakeholders as well as for businesses; the tourist industry needs to realize that establishing e-mobility in their near surroundings provides multiple benefits, not only for the inhabitants, but also for their customers. 

Who is affected?

The integration of e-mobility positively influences everyone (inhabitants, tourists, employees, etc.) in a municipality or city and improves the quality of life for all inhabitants.


The solution regarding how to best integrate e-mobility in the municipality in the long term was the establishment of a so-called „e-mobility action plan”. In this plan, all e-mobility related measures and activities for the next years have been defined by a group of local stakeholders and decision makers.


Level of investment low to medium. Types of investment: e-vehicles, charging infrastructure, awareness – raising activities, further e-mobility related measures.

Return of investment

Not known.

Other resources to be used

Staff costs

Available tools

Operating e-mobilty action plan with results; supporting tools for the setting up of the plan:
Schladming Municipality e-mobility action plan

All supporting technical tools were developed within the Emobility Works project. These comprise: Status quo analyses, fact sheets, life cycle cost calculator, infrastructure check, template for e-mobility action plan, stakeholder landscape, workshops, dissemination material (videos, brochures, etc.)

Until 2030, Schladming wants to achieve the following goals:

  • 30 % of the municipal fleet are electric vehicles
  • Reduction of operating costs of the municipal fleet through increasing use of e-vehicles by 20 %
  • 15 new charging stations within the next 3 – 5 years
  • Use of 100 % renewable energy at the public charging station
  • Intense integration of e-mobility in touristic activities
  • Tourists will have the opportunity to hire e-vehicles in the whole region

As the e-mobility action plan came into force in 2016 in Schladming, there has been no evaluation on the results so far.

Main steps of implementation

An e-mobility action plan is being set-up along the following procedure:

  1. Ensuring the commitment of local stakeholders and main decision makers
  2. Stakeholder involvement (via workshops, etc.)
  3. Status quo analysis
  4. Definition of vision, goals and measures
  5. Implementation of the action plan measures

After the implementation of the action plan, an evaluation is also recommended to see whether the implemented measures have triggered the expected results.

Expected results

  • Significant number of electric vehicles in the municipal fleet
  • Reduction of operating costs of the municipal fleet through increasing use of e-vehicles
  • Significant number of new charging stations
  • Use of renewable energy produced at local level
  • Integration of e-mobility in touristic activities and in other fields of services
  • Reduction of air and noise pollution 

Contribution to SEAP & indicators

SEAP: increased production of RES, reduction of GHGs, primary energy savings;

How to integrate in SEAP?

Introducing of the measures for acquisition of e-vehicles using local produced green electricity could represent strong actions common to SEAPs

Contribution to SUMP & indicators

Reduction of CO2 and other GHGs, noise reduction.

How to integrate in SUMP?

E-mobility related actions could represent strong measures in a SUMP

Lessons learned

E-mobility works particularly well, if the respective municipality/city has some kind of intrinsic motivation to increase the quality of life for inhabitants, tourists, etc. It is also essential that the main local stakeholders (car distributors, public transportation, touristic agencies, etc.) consider e-mobility as a strong asset. Furthermore, a close cooperation between a municipality and an energy supplier alleviates the integration of e-mobility and particularly the reliable supply with green energy.

Contacts & links

Project EMOBILITY WORKS co-ordinator:

Eva Stadtschreiber, Graz Energy Agency,; +43 (0) 316 / 811 848 – 22