The majority of European cities have grown around identifiable centres, that are responsible for a relevant part of urban traffic from/to other urban areas and the hinterlands. That is why effective sustainable mobility policies need to be planned at a Functional Urban Area level. Traffic restriction policies are an effective way to decarbonize urban areas, but should be accompanied by value-added services to reduce the disadvantages they produce and increase their acceptability for stakeholders and citizens. Learn more on how the city of Vicenza (Italy) is successfully dealing with this issue by introducing innovative, low carbon last-mile logistics solutions.